Known Nutrition Multivitamin vs NOW Foods Vitamin A

Q: Which is better, Known Nutrition Multivitamin or NOW Foods Vitamin A?

Known Nutrition Multivitamin scores 80/100 while NOW Foods Vitamin A scores 74/100 in our analysis. Known Nutrition Multivitamin is the higher-rated product overall.

Q: Is Known Nutrition Multivitamin worth the price compared to NOW Foods Vitamin A?

Known Nutrition Multivitamin scores 78.0/100 for value, while NOW Foods Vitamin A scores 84.0/100. NOW Foods Vitamin A delivers better value overall.

Side-by-side comparison of scores, ingredients, prices and real customer feedback for Known Nutrition Multivitamin and NOW Foods Vitamin A.

Last verified: 28 Mar 2026 · Based on 66 reviews

Back to comparison hub View multivitamins guide

Score Summary

Known Nutrition Multivitamin scores 80/100 vs NOW Foods Vitamin A at 74.0/100. Known Nutrition Multivitamin wins on side effects, certifications. NOW Foods Vitamin A is stronger on effectiveness and ingredient quality.

Known Nutrition Multivitamin vs NOW Foods Vitamin A: What Does the Data Say?

Daily Multivitamin Gummies Vegan from Known Nutrition scores 80/100 overall while Vitamin A 3000 mcg from NOW Foods hits 74/100. The gummies pack nine nutrients in a pectin-based form that skips gelatin entirely and tastes like blood orange which many people actually enjoy. Vitamin A 3000 mcg delivers 10000 IU of retinyl palmitate in softgels carried by organic extra virgin olive oil. One product spreads a limited mix across daily use. The other focuses hard on a single fat-soluble vitamin at the adult upper limit.

Known Nutrition suits people who hate swallowing tablets or need something children will accept without fuss. It works for vegans who want to avoid animal ingredients. NOW Foods fits adults showing signs of vitamin A shortage such as dry skin or night vision trouble especially those who eat little liver or organ meat. The softgels also appeal to anyone needing short courses for skin or mucous membrane support under professional guidance. Budget matters too since the softgels cost £4.83 against £9.74 for the gummies.

Taste separates them sharply. The gummies offer consistent palatability that boosts regular use. Softgels have no flavour mentioned yet carry a high 10000 IU dose that leads some reviewers to suggest every other day intake to avoid buildup. The gummies contain glucose syrup and sucrose so they stay off limits for anyone watching sugar. Both products avoid major allergens in their described forms.

How Do the Scores Compare?

Daily Multivitamin Gummies Vegan

Vitamin A, 3,000 mcg (10,00...

	Daily Multivitamin Gummies Vegan Known Nutrition	Vitamin A, 3,000 mcg (10,00... NOW Foods
Overall Score	80	74.0
Effectiveness	74.0/100	78.0/100 Best
Ingredient Quality	73.0/100	76.0/100 Best
Value for Money	78.0/100	84.0/100 Best
Side Effects	89.0/100 Best	70.0/100
Certifications	100/100 Best	52.0/100
Best Price	£9.74 Known Nutrition →	£4.93 iHerb → Cheapest
Form	gummies	None
Dose	None	None
Third-Party Tested	✓ Yes	✗ No
Reviews Analysed	16	50

Daily Multivitamin Gummies Vegan

Pros

✓Exceptional palatability — blood orange flavour consistently praised; improves daily compliance
✓Third-party ISO tested with BRC and GMP certification; strong quality assurance for a UK brand
✓Vegan-certified using pectin (not gelatin); suitable for halal, vegan, and vegetarian users
✓Well-tolerated on an empty stomach — no reported nausea or GI discomfort in reviews

Cons

✗Narrow formula of only 9 nutrients — lacks B12, folate, magnesium, calcium, iron, and K2 found in broader multivitamins
✗Contains glucose syrup and sucrose; unsuitable for those monitoring sugar intake or with diabetes
✗Vitamin D3 at 10μg (400 IU) meets NHS minimum but is suboptimal for adults with known deficiency
✗Gummy format has lower nutrient stability and density than capsules; texture noted as 'a little chewy' by one reviewer

Best For

People who struggle to swallow capsules or tablets Vegans seeking a gelatin-free multivitamin Families looking for a product children will take willingly Adults covering basic micronutrient gaps on a clean diet Those new to supplementation wanting a low-friction starting point

Known Nutrition £9.74

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Vitamin A, 3,000 mcg (10,000 IU)...

Pros

✓Retinyl palmitate form is directly bioavailable — no beta-carotene conversion needed, which matters for people with thyroid issues or genetic conversion inefficiency
✓Multiple reviewers report visible skin improvements: reduced dryness, faster wound healing, stronger nails, less split ends — consistent across many independent reviews
✓Organic extra virgin olive oil as the carrier aids absorption of this fat-soluble vitamin
✓Small, neutral-tasting softgels that are easy to swallow — virtually no complaints about pill size or aftertaste

Cons

✗10,000 IU daily is at the adult tolerable upper intake limit — fat-soluble vitamins accumulate, and several reviewers flag this by recommending every-other-day dosing
✗Not third-party tested — no independent verification of potency or purity beyond in-house GMP
✗Not suitable for vegans or vegetarians — contains bovine gelatine capsule and fish liver oil (cod, saithe, haddock, pollock)
✗California Prop 65 warning for retinol — pregnancy and reproductive health risk; not appropriate during pregnancy

Best For

Adults with confirmed vitamin A deficiency symptoms — dry skin, night vision issues, frequent respiratory infections People with low liver and organ meat intake who need preformed retinol rather than relying on beta-carotene conversion Those taking short courses (6–8 weeks) under dermatologist guidance for skin or mucous membrane issues Anyone who needs the active retinol form and cannot rely on plant-source beta-carotene conversion

iHerb £4.93

View full review →

Score Breakdown: Known Nutrition Multivitamin vs NOW Foods Vitamin A

Known Nutrition Multivitamin Winner 80/100

Known Nutrition's Daily Multivitamin Gummies are a UK-made, ISO/GMP/BRC-certified vegan gummy supplement covering 9 essential nutrients in a blood orange pectin base.

Effectiveness

Daily Multivitam..

74.0/100

Vitamin A, 3,000..

78.0/100

Ingredient Quality

Daily Multivitam..

73.0/100

Vitamin A, 3,000..

76.0/100

Value for Money

Daily Multivitam..

78.0/100

Vitamin A, 3,000..

84.0/100

Side Effects

Daily Multivitam..

89.0/100

Vitamin A, 3,000..

70.0/100

Certifications

Daily Multivitam..

100/100

Vitamin A, 3,000..

52.0/100

What are the key differences?

Known Nutrition Multivitamin is best for: People who struggle to swallow capsules or tablets, Vegans seeking a gelatin-free multivitamin

NOW Foods Vitamin A is best for: Adults with confirmed vitamin A deficiency symptoms — dry skin, night vision issues, frequent respiratory infections, People with low liver and organ meat intake who need preformed retinol rather than relying on beta-carotene conversion

Frequently Asked Questions

Which is better, Known Nutrition Multivitamin or NOW Foods Vitamin A? ▼

Known Nutrition Multivitamin scores 80/100 overall while NOW Foods Vitamin A scores 74.0/100. Known Nutrition Multivitamin comes out ahead, scoring higher on effectiveness (74.0 vs 78.0). Known Nutrition Multivitamin is best suited for People who struggle to swallow capsules or tablets and Vegans seeking a gelatin-free multivitamin. NOW Foods Vitamin A is better for Adults with confirmed vitamin A deficiency symptoms — dry skin, night vision issues, frequent respiratory infections and People with low liver and organ meat intake who need preformed retinol rather than relying on beta-carotene conversion.

Is Known Nutrition Multivitamin worth the price compared to NOW Foods Vitamin A? ▼

Known Nutrition Multivitamin costs £9.74 while NOW Foods Vitamin A is £4.93. For value, Known Nutrition Multivitamin scores 78.0/100 vs NOW Foods Vitamin A's 84.0/100. NOW Foods Vitamin A delivers better value relative to its quality.

Which has fewer side effects? ▼

Known Nutrition Multivitamin scores 89.0/100 for side effects (higher means fewer reported issues) while NOW Foods Vitamin A scores 70.0/100. Reviewers report fewer side effects with Known Nutrition Multivitamin. For certification and testing, Known Nutrition Multivitamin scores 100/100 vs NOW Foods Vitamin A's 52.0/100. Always consult a healthcare professional before starting any supplement.