Skip to content

James & Ella Kibble+Raw Puppy Turkey vs Nature's Variety Selected Junior Chicken

Side-by-side comparison of scores, ingredients, prices and real customer feedback for James & Ella Kibble+Raw Puppy Turkey and Nature's Variety Selected Junior Chicken.

Last verified: 01 Mar 2026 · Based on 22 reviews

Our Verdict: James & Ella Kibble+Raw Puppy Turkey or Nature's Variety Selected Junior Chicken?

James & Ella edges ahead with higher effectiveness and ingredient quality (86 vs 82), but Nature's Variety wins on value at £79 for 10kg versus £103.50 for 7.5kg. Choose James & Ella if your puppy has digestive sensitivity or you prioritise freeze-dried raw nutrition. Owners on a tighter budget feeding a healthy puppy will get excellent results from Nature's Variety at nearly half the cost per kg.

— AIScored Editorial Team

79.0
Score Summary

James & Ella Kibble+Raw Puppy Turkey scores 79.0/100 vs Nature's Variety Selected Junior Chicken at 78.0/100. James & Ella Kibble+Raw Puppy Turkey wins on ingredient quality, nutritional value, transparency. Nature's Variety Selected Junior Chicken is stronger on value for money.

James & Ella Kibble+Raw Puppy Turkey vs Nature's Variety Selected Junior Chicken: What Does the Data Say?

James & Ella and Nature's Variety both score closely — 79 and 78 out of 100 respectively — but they take meaningfully different approaches to puppy nutrition. James & Ella combines standard kibble with freeze-dried raw turkey nuggets, which preserves heat-sensitive nutrients that conventional cooking destroys. Nature's Variety is a straightforward complete dry kibble using free-range chicken as its primary protein, supplemented with fish oil for DHA to support brain and nervous system development. At £103.50 for 7.5kg versus £79.00 for 10kg, the price gap is considerable.

If your puppy has a sensitive stomach, is a fussy eater, or you want the nutritional benefits of raw feeding without the handling complexity, James & Ella is worth the premium. The freeze-dried inclusion genuinely differentiates it from conventional kibble. Nature's Variety makes more practical sense if you're feeding a standard healthy puppy and want a reliable, well-reviewed complete food at a more manageable cost — it scores 68 on value against James & Ella's 58.

One caution with Nature's Variety: at least one reviewer flagged a possible recipe change with no brand response. Worth checking the current ingredient panel before committing to a large bag.

How Do the Scores Compare?

Kibble + Raw Puppy Food - F...
Selected Complete Dry Food ...
Kibble + Raw Puppy Food - Free Run Turkey (5 x 1.5kg) ❘ Nutritious High Protein Kibble Combined with Freeze-Dried Raw Meat Nuggets, Contains Essential Oils & Minerals, Grain & Gluten Free
Kibble + Raw Puppy Food - F...
JAMES & ELLA
Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg
Selected Complete Dry Food ...
Nature's Variety
Overall Score 79.0 78.0
Ingredient Quality 86.0/100
Best
82.0/100
Nutritional Value 82.0/100
Best
79.0/100
Value for Money 58.0/100 68.0/100
Best
Transparency 80.0/100
Best
74.0/100
Palatability 89.0/100
Best
87.0/100
Best Price £99.00 Amazon UK → £79.00 Amazon UK →
Cheapest
Form
Dose
Third-Party Tested ✗ No ✗ No
Reviews Analysed 11 11

Kibble + Raw Puppy Food - Free R...

Pros

  • Named, high-welfare protein source (free-run turkey) — no vague meat derivatives or by-products
  • Freeze-dried raw inclusion preserves heat-sensitive amino acids, enzymes and micronutrients better than standard kibble
  • Grain and gluten-free recipe suits puppies with digestive sensitivity or cereal intolerances
  • Exceptional palatability — multiple fussy-eater households report dogs eating enthusiastically

Cons

  • Premium price point makes cost per kg significantly higher than mainstream puppy kibbles
  • Single protein source (turkey) limits options if the puppy develops a turkey sensitivity or intolerance
  • Smaller, chunkier kibble shape reported as harder for some dogs to crunch compared to flatter alternatives
  • Occasional palatability drop-off noted — one owner reports waning interest after initial enthusiasm

Best For

Puppies of all breeds needing high-quality protein for growth and development Puppies and dogs with sensitive stomachs or cereal intolerances Fussy eaters who reject standard kibble Owners wanting raw nutrition benefits without the hygiene, storage or preparation complexity of full raw feeding Small and terrier breeds where kibble piece size suits their jaw
View full review →

Selected Complete Dry Food for J...

Pros

  • Named free-range chicken as primary protein — no generic meat derivatives, by-products or meat meal
  • Fish oil provides natural DHA, meeting developmental needs for puppy brain, vision and nervous system maturation
  • Consistently high palatability reported across multiple reviewers and dog breeds over long periods
  • Free from artificial colours, preservatives and flavourings — clean label for a growing puppy

Cons

  • At least one reviewer reported a possible recipe reformulation removing chicken inclusions, with no response from the brand — ingredient consistency should be verified
  • Full ingredient list and guaranteed analysis not provided, making precise FEDIAF compliance (calcium:phosphorus ratio, crude protein %) difficult to confirm
  • Premium price point flagged as high relative to perceived value after suspected reformulation
  • Occasional Amazon fulfilment errors reported (wrong product or wrong size delivered) — not a product fault, but worth ordering directly from trusted retailers

Best For

Puppies and junior dogs from weaning to approximately 12–18 months Small-to-medium breeds with standard developmental energy needs Dogs with mild food sensitivities or soft stool issues Owners prioritising additive-free, named-meat ingredients at a mid-premium price point
View full review →

Score Breakdown: James & Ella Kibble+Raw Puppy Turkey vs Nature's Variety Selected Junior Chicken

James & Ella Kibble+Raw Puppy Turkey Winner 79.0/100

James & Ella Kibble + Raw Puppy Food features free-run turkey as a clearly named, human-grade protein source combined with freeze-dried raw meat nuggets — a premium hybrid format that preserves nutrient bioavailability better than standard high-heat extrusion.

Ingredient Quality
Kibble + Raw Pup..
86.0/100
Selected Complet..
82.0/100
Nutritional Value
Kibble + Raw Pup..
82.0/100
Selected Complet..
79.0/100
Value for Money
Kibble + Raw Pup..
58.0/100
Selected Complet..
68.0/100
Transparency
Kibble + Raw Pup..
80.0/100
Selected Complet..
74.0/100
Palatability
Kibble + Raw Pup..
89.0/100
Selected Complet..
87.0/100

What are the key differences?

James & Ella Kibble+Raw Puppy Turkey is best for: Puppies of all breeds needing high-quality protein for growth and development, Puppies and dogs with sensitive stomachs or cereal intolerances
Nature's Variety Selected Junior Chicken is best for: Puppies and junior dogs from weaning to approximately 12–18 months, Small-to-medium breeds with standard developmental energy needs

Frequently Asked Questions

Which is better, James & Ella Kibble+Raw Puppy Turkey or Nature's Variety Selected Junior Chicken?
James & Ella edges ahead with higher effectiveness and ingredient quality (86 vs 82), but Nature's Variety wins on value at £79 for 10kg versus £103.50 for 7.5kg. Choose James & Ella if your puppy has digestive sensitivity or you prioritise freeze-dried raw nutrition. Owners on a tighter budget feeding a healthy puppy will get excellent results from Nature's Variety at nearly half the cost per kg. James & Ella Kibble+Raw Puppy Turkey scores 79.0/100 overall while Nature's Variety Selected Junior Chicken scores 78.0/100. James & Ella Kibble+Raw Puppy Turkey comes out ahead, scoring higher on effectiveness (0 vs 0). James & Ella Kibble+Raw Puppy Turkey is best suited for Puppies of all breeds needing high-quality protein for growth and development and Puppies and dogs with sensitive stomachs or cereal intolerances. Nature's Variety Selected Junior Chicken is better for Puppies and junior dogs from weaning to approximately 12–18 months and Small-to-medium breeds with standard developmental energy needs.
Is James & Ella Kibble+Raw Puppy Turkey worth the price compared to Nature's Variety Selected Junior Chicken?
James & Ella Kibble+Raw Puppy Turkey costs £99.00 while Nature's Variety Selected Junior Chicken is £79.00. For value, James & Ella Kibble+Raw Puppy Turkey scores 58.0/100 vs Nature's Variety Selected Junior Chicken's 68.0/100. Nature's Variety Selected Junior Chicken delivers better value relative to its quality.
Which has fewer side effects?
James & Ella Kibble+Raw Puppy Turkey scores 0/100 for side effects (higher means fewer reported issues) while Nature's Variety Selected Junior Chicken scores 0/100. Both have similar side effect profiles based on user reviews. Always consult a healthcare professional before starting any supplement.

Related Product Comparisons

Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

Feedback & Suggestions

Spotted an issue? Wrong price, incorrect data, or something else off? Let us know and we'll fix it.

Missing a product you'd like us to review? Tell us the product name and we'll consider adding it.