Alpha Sporting Puppy vs Nature's Variety Selected Junior Chicken
Side-by-side comparison of scores, ingredients, prices and real customer feedback for Alpha Sporting Puppy and Nature's Variety Selected Junior Chicken.
Last verified: 28 Mar 2026 · Based on 17 reviews
Alpha Sporting Puppy scores 81.0/100 vs Nature's Variety Selected Junior Chicken at 78.0/100. Alpha Sporting Puppy wins on value for money. Nature's Variety Selected Junior Chicken is stronger on ingredient quality and nutritional value.
Alpha Sporting Puppy vs Nature's Variety Selected Junior Chicken: What Does the Data Say?
Alpha Sporting Puppy Dry Dog Food edges out Selected Complete Dry Food for Junior Dogs with Free Range Chicken by scoring 81/100 overall against 78/100. The two dry kibbles differ mainly in protein levels and sourcing details. Alpha uses named chicken as the main protein with a declared 29 percent content that meets FEDIAF puppy needs with room for active types. Selected Complete relies on named free range chicken without any meat derivatives or by products yet its full ingredient list and exact protein percentage stay unclear. Fish meal and linseed give Alpha two omega 3 sources while Selected Complete depends on fish oil alone for DHA.
Owners on tighter budgets should pick Alpha Sporting Puppy Dry Dog Food which costs £33.75 and earns 84/100 for value. Sporting and working breed puppies such as retrievers spaniels and pointers up to 18 months suit it best especially those with wheat gluten sensitivity or loose stools. Selected Complete Dry Food for Junior Dogs with Free Range Chicken fits puppies from weaning to 12 to 18 months with standard energy needs and mild sensitivities but its £79.00 price pulls value down to 68/100.
Practical matters include palatability and gut response. Multiple owners saw shinier coats on Alpha plus one fixed chronic diarrhoea and another had no transition problems. Selected Complete shows strong acceptance across breeds over time though one report flagged a possible recipe change with no brand reply. Alpha works for higher activity levels but its 29 percent protein could prove too much for low energy or toy breed pups. Only six reviews limit data on Alpha while Selected Complete lacks guaranteed analysis details.
How Do the Scores Compare?
Alpha Sporting Puppy Dry Dog Food
Alpha
|
Selected Complete Dry Food ...
Nature's Variety
|
|
|---|---|---|
| Overall Score | 81.0 | 78.0 |
| Ingredient Quality | 80.0/100 |
82.0/100
Best
|
| Nutritional Value | 78.0/100 |
79.0/100
Best
|
| Value for Money |
84.0/100
Best
|
68.0/100 |
| Transparency | 72.0/100 |
74.0/100
Best
|
| Palatability |
87.0/100
Best
|
87.0/100
Best
|
| Best Price |
£15.69
Amazon UK →
Cheapest
|
£79.00 Amazon UK → |
| Form | ||
| Dose | ||
| Third-Party Tested | ✗ No | ✗ No |
| Reviews Analysed | 6 | 11 |
Alpha Sporting Puppy Dry Dog Food
Pros
- ✓Named chicken as primary protein source with a declared 29% protein content — meets FEDIAF puppy requirements with margin for active breeds
- ✓Fish meal and linseed provide dual omega-3 sources; multiple owners independently noted shinier coats after switching
- ✓One owner reported complete resolution of chronic diarrhoea; another's sensitive-stomach dog had no issues during transition
- ✓Small kibble size suits young puppies, including a 12-week-old Labrador mentioned in reviews
Cons
- ✗Designed specifically for sporting and racing breeds — 29% protein may be excessive for low-activity or toy breed puppies
- ✗Only 6 reviews available, limiting confidence in palatability and digestibility data
- ✗Full ingredient list not published in product data, so the proportion of chicken versus fish meal versus plant-based fillers cannot be verified
Best For
Selected Complete Dry Food for J...
Pros
- ✓Named free-range chicken as primary protein — no generic meat derivatives, by-products or meat meal
- ✓Fish oil provides natural DHA, meeting developmental needs for puppy brain, vision and nervous system maturation
- ✓Consistently high palatability reported across multiple reviewers and dog breeds over long periods
- ✓Free from artificial colours, preservatives and flavourings — clean label for a growing puppy
Cons
- ✗At least one reviewer reported a possible recipe reformulation removing chicken inclusions, with no response from the brand — ingredient consistency should be verified
- ✗Full ingredient list and guaranteed analysis not provided, making precise FEDIAF compliance (calcium:phosphorus ratio, crude protein %) difficult to confirm
- ✗Premium price point flagged as high relative to perceived value after suspected reformulation
- ✗Occasional Amazon fulfilment errors reported (wrong product or wrong size delivered) — not a product fault, but worth ordering directly from trusted retailers
Best For
Score Breakdown: Alpha Sporting Puppy vs Nature's Variety Selected Junior Chicken
At 29% protein from named chicken and omega-3-rich fish meal, this is a properly specified sporting puppy food rather than a generic 'puppy formula'.
What are the key differences?
Frequently Asked Questions
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Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.
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